Originally named Lordsburg when it was founded in 1887; exactly 30 years later the tiny little Southern California town became known as La Verne in 1917. Nestled in the foothills of the San Gabriel Mountains, La Verne is situated approximately 35 miles east of Los Angeles and supports a population of over 33,000. At the turn of the 20th century, Southern California was destined to become the birthplace of all things cool in the world of automobiles, and the folks who grew up in La Verne got a chance to witness it all. The city of La Verne's Cool Cruise paid homage to the roots of Custom Culture with almost 1,000 vehicles on display in Old Town La Verne starting at D Street from Bonita over to 2nd Street, it was just like stepping into a time machine. Held on April, 11 it was more than just an incredible gathering of cool custom cars, trucks, and motorcycles, the event featured door prizes, raffles, live entertainment with pretty girls dancing around, and the all-important food-lots of good food.